Search Engine Marketing is a type and part of Internet Marketing Services and is used to promote webpages by increasing visibility in SERPS (Search Engine Result Pages). According to the Search Engine Marketing Professionals Organization (SEMPO), SEM methods include Proper Search Engine Optimization, paid placements, and paid inclusions.

Search Engine Optimization and Search Engine Marketing is a business marketing strategy with efforts aimed at increasing website traffic and visitors from search engine results. It also includes measuring and calculating conversions, which is the percentage of visitors who buy or register on the website.

SEO targets is achieved through an increase in search engine visibility; in short, the position and ranking of a site in search engine listing results for keywords/phrases that people enter in search boxes of search engines to obtain these results. Doing SEO and SEM correctly will generate targeted traffic and quality visitors.

The largest Search Engine Marketers in the world are Google, Yahoo, and Microsoft. Since 2006 SEM is growing faster than the traditional form of advertising.